One District One Product (ODOP) is a government initiative that aims to promote balanced regional development across the country.
Press Release By Ministry of Commerce & Industry, PIB Delhi: 24 MAR 2023 – 9:54 PM | Reported by Dibash Sarkar for AFPR NEWS
Key Points
- One District One Product (ODOP) is a government initiative aimed at promoting balanced regional development across India.
- A total of 11102 products have been identified from 761 districts, with the initiative aiming to brand, select, and promote at least one product from each country district.
- Various strategies have been implemented to boost sales and exports of ODOP products, including capacity-building schemes, e-commerce platforms, and virtual buyer-seller meetings with international audiences.
- The Ministry of External Affairs is utilizing the ODOP initiative to promote India’s diverse handicrafts at the G20 summit.
- Specific measures taken under the ODOP initiative include participating in events, capacity-building workshops, and successful promotions of Indian products such as mangoes and turmeric in Japan and walnuts in Bangalore.
- The ODOP initiative facilitates product selection by States/UTs, with existing eco-systems factored in alongside Export Hubs (DEH) and GI-tagged products identified under Districts.
- The initiative aims to enhance the brand image of local products and facilitate their international marketing while promoting comprehensive socioeconomic progress across all regions of the country.
Summary
The Indian government has launched the One District One Product (ODOP) initiative to promote balanced regional development by branding and promoting at least one product from each district of the country. The initiative has identified 1102 products from 761 districts. Strategies to boost sales and exports of ODOP products include capacity-building schemes in partnership with both government and private institutions, and virtual buyer-seller meetings to introduce the initiative to international audiences. The initiative has also established partnerships with several Indian embassies to promote exports and public procurement of ODOP products. Several exhibitions showcasing ODOP products have been held in different parts of the world. The ODOP Initiative is being used by the Ministry of External Affairs to bring attention to India’s diverse handicrafts at the G20 summit. The initiative aims to foster comprehensive socioeconomic progress across all regions.
Full Story
Shri Som Parkash, the Minister of State in the Ministry of Commerce and Industry, has highlighted the ‘One-District One-Product’ (ODOP) initiative as a key driver of balanced regional growth. With a focus on selecting, branding, and promoting at least one product from each district of the country, the initiative aims to foster comprehensive socioeconomic progress across all regions. The ODOP Initiative has identified an impressive 1102 products from 761 districts, demonstrating a commitment to nationwide development.
In the following links, you can find a list of ODOP products identified under DPIIT’s ODOP initiative:
In order to boost the sales and exports of all ODOP products, a range of strategies has been implemented. These include capacity-building schemes in partnership with both government and private institutions like National Institutes of Design and National Institutes of Fashion Technology, as well as drives to onboard ODOP Bazaar onto e-commerce platforms such as Government e-Market (GeM). Additionally, virtual buyer-seller meetings have been organized in collaboration with Indian embassies and missions abroad to introduce the ODOP initiative to international audiences. The goal is to showcase the vast array of ODOP products and raise awareness of their diversity, thereby enhancing the brand’s image and facilitating international marketing of local products.
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The One District One Product (ODOP) initiative is being utilized by the Ministry of External Affairs to bring attention to India’s diverse handicrafts at the G20 summit. The carefully curated gifts highlight the region and community that produced them and other notable details through a descriptive story card.
Outlined below are the specifics of the significant measures taken:
- India is making great strides in boosting its exports through various initiatives. One such effort involves constructive talks with multiple embassies to expand the global footprint of India’s diverse products.
- States and UTs are also pitching in by participating in events like the Dubai World Expo 2020 and the International Day of Yoga in New York in June 2022.
- In addition, capacity building workshops have been held to train local artisans and weavers in producing various products such as Pashmina, Sea buckthorn, and Apricot from Ladakh, Bamboo Furniture and Handicraft products from Tripura, Molela Clay-Work from Rajasthan, and Kamrup Silk products from Assam.
These activities highlight the progress made under the ODOP Initiative:
- In February 2022, a shipment of 30 tonnes of Lakadong Turmeric was successfully transported from Shillong, Meghalaya. The West Jaintia Hills region played a key role in facilitating the consignment’s safe and timely delivery.
- Through tireless efforts by the Embassy of India in Tokyo and the Agricultural & Processed Food Products Export Development Authority (APEDA), Indian mangoes have been successfully promoted in Japan through two editions of the ‘Mango Festival of India in Tokyo, Japan.’
- The most recent achievement of this endeavor is the recent launch of Indian Mangoes in 127 convenient Lawson stores (as of March 29th, 2022) and in the wholesale markets of Nishikasai and Akita Prefecture (as of March 28th, 2022). These aromatic and nutritious fruits are sure to tantalize the taste buds of Japanese consumers.
- In Guwahati, the Ministry of Development of North-East Region (DoNER) teamed up with the North-East Mega Buyer Seller Meet. This event witnessed over 70 traders, sellers, farmers, and aggregators from all over the Northeastern states who exhibited their unique products to the attendees.
- On September 26, 2021, an initiative in collaboration with JKTPO successfully replaced imports by importing more than 2000 KGs of premium walnuts from Budgam, Jammu & Kashmir to Bangalore, Karnataka.
- On September 22, 2021, the Embassy of India, Moscow collaborated with Sui Dhaaga to host a buyer-seller meet for textile products, emphasizing rayon and polyester originating from India and Russia.
The International Day of Yoga (IDY) was celebrated on June 21, 2022, at Times Square in New York in collaboration with the Consulate General of India, New York, and ODOP was there to support and showcase the event. Additionally, at the World Economic Forum held in the Indian Pavilion in Davos, Switzerland, from Jan 22-26, 2023, a variety of ODOP products were displayed.
In its drive to encourage exports and public procurement of ODOP products, the initiative has established active partnerships with several Indian Embassies. Diverse ODOP products have already been dispatched to Indian Embassies situated in countries such as Argentina, Nigeria, and Croatia, among others.
To drive exports of ODOP products, exhibitions showcasing them have been held at the Zagreb Ethnographic Museum in Croatia and in Vancouver, Canada.
The ODOP initiative facilitates product selection by States/UTs, with existing eco-systems factored in alongside Export Hubs (DEH) and GI-tagged products identified under Districts. DPIIT receives the comprehensive rundown of items from relevant State/UT departments. Activities such as capacity building and exhibitions occur at the district and State/UT levels, with coordination and consultation with the relevant departments.
To promote balanced regional development across all districts of the nation, the ODOP Initiative has been implementing various measures. States and Union Territories have actively participated in facilitating trade at domestic and international events, including the Dubai World Expo 2020 and the International Day of Yoga in New York in June 2022. The Initiative has also been conducting workshops focused on capacity building in areas such as organic certification and design development, benefiting local artisans, weavers, manufacturers, and others. For example, workshops have been organized for artisans and weavers in Khambhat, Gujarat, to produce Agate stone products, Ladakh for Sea buckthorn and Apricot products, Tripura for Bamboo furniture and handicrafts, Rajasthan for Molela Clay-Work, and Assam for Kamrup Silk products.
The ODOP Initiative encompasses the following activities:
- Over 70 vendors, traders, cultivators, and aggregators from diverse districts within the Northeast regions assembled to showcase their products in the Mega Buyer-Seller Meet hosted in Jammu and Kashmir and Assam. An array of national and international brands were in attendance in the Jammu & Kashmir trade event.
- In association with the Embassy of India, Tokyo, Japan, the Mango Festival of India in Japan showcased an array of mango varieties from Andhra Pradesh, Gujarat, Maharashtra, and Telangana. The festival successfully launched Indian Mangoes from 8 states (46 districts) and made them available at 127 Lawson convenience stores (from 29th March 2022), as well as in the wholesale markets of Nishikasai and Akita Prefecture (from 28th March 2022). These mouth-watering and nutritious mangoes are sure to delight Japanese consumers.
- Numerous ODOP items made an appearance at the World Economic Forum, hosted at Davos in Switzerland’s Indian Pavilion from January 22nd to January 26th, 2023.
Collaborating with the Consulate General of India in New York, the organization proudly demonstrated its commitment to promoting the International Day of Yoga (IDY) at the renowned Times Square on June 21, 2022. The primary objective was to introduce foreign dignitaries from various nations to the range and variety of products available through the ODOP initiative, thereby enhancing the brand image and facilitating global marketing for locally-made products.
Things to Remember
Here are some things to remember from the press release:
- The One District One Product (ODOP) initiative is a government program aimed at promoting balanced regional development across the country.
- The initiative focuses on selecting, branding, and promoting at least one product from each district of the country to foster comprehensive socioeconomic progress across all regions.
- 1102 products from 761 districts have been identified under the ODOP initiative.
- Strategies like capacity-building schemes, virtual buyer-seller meetings, and onboarding ODOP Bazaar onto e-commerce platforms have been implemented to boost sales and exports of all ODOP products.
- The ODOP Initiative is being utilized by the Ministry of External Affairs to bring attention to India’s diverse handicrafts at the G20 summit.
- The initiative has made progress in boosting exports through various initiatives like participating in events like the Dubai World Expo 2020, capacity-building workshops, and replacing imports by importing local products.
- Exhibitions showcasing ODOP products have been held in different countries like Croatia and Canada.
- The ODOP initiative facilitates product selection by States/UTs, with existing eco-systems factored in alongside Export Hubs (DEH) and GI-tagged products identified under Districts.
- The initiative aims to promote balanced regional development across all districts of the nation.
Conclusion
From India, the One District One Product (ODOP) initiative was introduced to advance local development by promoting and branding one product from every district in the nation. Through this program, over 761 districts have identified more than 1102 unique products, and ODOP is employing numerous tactics to increase their revenue and exportation. Partnerships with both the government and private establishments have been created, virtual gathering between buyers and sellers have taken place, and ODOP products have been exhibited to promote the initiative. Across all regions of India, the ODOP initiative strives for complete socioeconomic advancement. Through this Global Level initiative of our very own Ministry of External Affairs is showcasing India’s several untold diverse handicrafts at the G20 summit.
